Pellentesque commodo eros a enimWe are a full-service social media talent management that focuses on brand negotiation & content strategy.
Isabella Chen, founder & CEO
Princeton University B.A.
NYU School of Law J.D.
Hi there! 👋🏼 I’m Isabella, the CEO & founder of BECCA MGMT. As both a macro-influencer (find me on TikTok @izzychen) and attorney, I started BECCA MGMT to empower creators to thrive in the digital landscape.
With my content creation background and legal expertise gained from representing and negotiating endorsement deals for A-list celebrities, I understand the ins and outs of the industry - both in building a loyal following and in navigating contracts and negotiations.
I also know the incredible value of having a third party advocate in this space - “Becca” was actually the name I used when I played the role of my own manager. 😉
Content creator. Experienced Negotiator. Talent Lawyer.
Brand partnerships are not just collaborations, but legal agreements. That's why we offer a distinctive advantage—an all-in-one package that combines content creation strategy, finding the right brand partnerships, deal negotiation, and legal know-how.
Our approach is tailored to your specific goals and values, ensuring a genuine and authentic connection with your audience. As your management team, our goal is to remove the burden of administrative tasks so you can focus on what you do best:
content creation.
