Who We Are
BECCA MGMT exists to raise the standard in talent management.
We are a legal-first management firm built on the belief that creators and creative talent deserve the same level of strategic representation, contractual protection, and business rigor as traditional entertainment talent. In a industry where legal oversight is rarely standard practice, we embed legal strategy at the core of everything we do.
Led by an entertainment lawyer, we protect intellectual property and leverage, negotiate sophisticated, high-value partnerships, and help digital creators and creative professionals build durable, scalable businesses — not just one-off deals.
Isabella Chen, ESQ.
Founder and CEO
Isabella Chen is a former talent-side entertainment lawyer who has represented A-list talent across film, television, and media before founding BECCA MGMT. She is a graduate of Princeton University and NYU School of Law, and brings legal rigor and deal-making expertise into the business of modern talent.
After working in traditional entertainment, Isabella saw that digital creators and creative professionals were being managed through informal, marketing-driven models with little strategic or legal representation. She founded BECCA MGMT to bring the standards of traditional talent representation into the creator and production space.
As both an attorney and a creator herself, Isabella serves as a principal advisor to BECCA MGMT’s roster, leading negotiation strategy, deal structure, licensing and IP, & long-term career planning. Under her leadership, BECCA MGMT talent has achieved significant income growth, built sustained high-value partnerships with global brands, and expanded beyond their original lane into new industries — from production and creative direction to modeling, acting, and beyond — with the strategy and legal infrastructure to do it right.